The fin's story is common: from an outsider's view, forgotten; for the insider, the unsung hero. A left tackle in football. A wet wipe when eating barbecue. "Temple Run" while watching The Real Housewives of Orange County with the girlfriend. Self-professed salt water addict Timothy Hogan, who also happens to be an award-winning commercial photographer, is dedicating his present life to surf's unsung hero, the fin. Founded in 2012, theFINproject is his effort to chronicle its evolution through a photographic study and documentary film.
Set up similarly to a Kickstarter, Hogan is supporting this endeavor by selling framed portraits of beautifully shot and arranged fins, with most of the proceeds going to the production of the project and a remaining 10% going to a handful of select charities. Ranging from $75 to $150 (depending on which of the four styles you decide to have it framed in), these prints are simply inspired and speak to more than the sport alone; thereby making them perfect for your bare walls — even if you might not be paddling out on a regular basis.