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Welcome to bourbon school

Getting the most out of the bourbon boom means educating yourself, and when building the ultimate bourbon 101 syllabus, who better to turn to then a company that’s been making history within the whiskey industry for more than 200 years? With a little help from Jim Beam® Bourbon, we’re breaking down the booze you know and love so you can know and love it just a little better.

Do you need this? Yes! Because while you may have discovered that bourbon's made from corn, did you know that it starts out as distiller's beer, or that a yeast strain has kept one whiskey tasting consistently great for more than 75 years? You can get 10 more awesome facts about whiskey when you: