Nothing captures the essence of a tiny, pathetic moment quite like a photo tagged "FAIL", but what about enterprises whose shortcomings are truly epic? Don't they deserve more than a single, Fail-branded snapshot -- maybe a dedicated blog even? Introducing SEPTAfail.
Regularly updated with photos and text, SEPTAfail comes courtesy of a NY transplant driven "batsh*t crazy" by the only civic transit system humble enough to adopt the motto "We're Getting There". Just started, the blog's already slammed the agency's Center City District collab (station stops marked not with SEPTA's logo or color scheme, but green "T" symbols lifted straight from Boston's MBTA); a fire alarm missing crucial working parts, connected to wire housing that abruptly stops a foot below the ceiling; a Philly Beer Week pass depicting NYC's skyline; and an exit sign directing commuters to a dead end of the Tasker-Morris platform, a cruel, Sartre-inspired joke on Broad St Local riders. Other gems: a 2-token plastic bag emblazoned with SEPTA's new eco-friendly campaign slogan, "Go Green Go" and, most ridiculous so far, a shot of a bus at 52nd and Market with a mangled car door affixed to the rear bumper -- possibly part of a "Ride Us Or Else" campaign, though that might be too effective for SEPTA to implement.
Humor aside, SEPTAfail hopes to affect positive change, and to that end riders are encouraged to submit their own observations and photos -- though believing a blog can revive a system this inept might be the most epic FAIL of all.