If you create something good enough, you can bank on someone ripping it off -- you make Legos, they make Duplos, you make Ferris Bueller's Day Off, they make Parker Lewis Can't Lose, you make Babe: Pig In the City, they make Rosanne. Taking inspiration from seminal Philly sports blog the700level, then going...somewhere: the701level.
Apparently scribed by two writers adopting names from the Gil Thorp comic strip, 701's an occasionally-even-insightful Philly sports blog, offering news, predictions, and discussion topics in a rollicking, barely-literate writing style chock full of rants, boastings, and swears -- a literary approach not seen since Mel Gibson's most recent Arbor Day card. Some enjoyable excerpts:
MIKE VICK was RITE to get that guy SHOT UP cuz u dont never [mess] WIT a [hilly sprots players' CAKE: JASON MICHAEL AKAM JMIKE AKA THE MAN hadda punch a cop for tryna TELL HIM HE ALEREADY HAD ATE TOO MUCH RITAS WATER ICE...EVEN BFORE he was in PIHLY AALLEN THE ANSWER IVERSON hadda REPRSENT in a bowling ALLEY when some [rude guys] were frontin and tryna steal his APPLE COBBLER
RILEY COOPER shold proly cut the [crap]: "SO ROILEY LISSEN UP BRAH u gota work on ur game BRAH kepp it TITE watch ur BACK n BE URSELF FOOL dont be liek some ENLGISHMAN (no fence SAV ROCA)" (note: Sav Rocca is Australia.)
YO LAKKWOOD is MASHIN IT so make GREG LEG PHILLIES HITTIN COHE insted PLEASE: YO SPROTSFANS [friggin] MITL TOMSPOSN HOT FIRED tahts TOO BAD cuz u no he HARDCORE PHILY SPROTSGUY but soemnone gota go down cuz if he was real godod JOE BALTNON wouldna STRIKED OUT WITH THE BASSES LODED LAST NITE RITE? so i gues taht brojke the camles bakc but anyway GREG GROSS (note: followed by a Family Ties portrait highlighting TV's Michael Gross)
701's updated on a semi-regular basis and, because it's what people with websites do, they're selling shirts with their catchphrases of "HARDEST CORE" and "Sprots" on them, which Rosanne will hopefully never, ever, ever rip off.
Check in to Hotel Thrillist this September!