Reason Pop-Up Shop at Fresh Melt Water

Stop by through Sunday to scoop up marked-down ltd-edition gear from NYC's Reason, including $50 buttondowns (regularly $90-$120) like the frost blue or purple plaid "Down-pour" (w/ quilted waterproof lining and multiple black suede hunter's patches); and a range of $20 tees like the somewhat mystifying "Champs", featuring a blazing Olympic torch and a "1986 World Champions" logo backed by "It's All or Nothing, or It's All for Nothing" -- mantra of the calendar-challenged hopefuls for that same year's Games.