Even casual San Diegans occasionally get lost in fashion's self-serious morass, though to be fair, that one PacSun store is pretty massive. For a sarcastically sartorial blog that'll show you the way, navigate yourself to F*** Yeah Menswear.
A brilliantly satirical Tumblr, Menswear uses prime pictorial finds from Gore's greatest invention to tear apart people obviously pleased with themselves via ruthless prose-poetry from a mysterious style assassin whose supposed calling is "to be f***ing major" -- obviously a pipe dream, as guys into fashion are periodically not allowed in the military.
An awkwardly spread-eagled dude looking bored in black gloves
Inspiration was flowing like a popped bottle of Dom P/ F/W was taking shape/The shape of a husky dude in a crushed velvet tux and Weezer framers/Fat nerd chic/Portly dork gimp swag/Elbaz spazzin' on the dancefloor to some old ass Postal Service/Geeked on some next level OshKosh sh** he saw in Pari
A seemingly homeless dude in expertly patched pants
I've been on that homeless tip/Before fleece was black at The Brethren/Before Press was in Urban/Before BK cats were shaking down each other for cookie boots/Before this sh** was a movement/Smell me?/So don't be asking where my cup is at/Do you see a sign?/"Will design for food"?/Blogger, please
A half suited fella sitting in an elegantly minimalist room next to his blazer
Level 5 phaeton on Illuminati Row/Got a few Aston's in the shop/Biking it like a plebe today/Cutting forms by hand/Keeping you respected by your peers/Stitch by stitch/Getting dressed is a serious business/I think/It's a moment that's entirely for breaking out the butcher paper/Let the haters watch/Let 'em take notes
The egotistical boasting even extends to kicks, spouting about a snazzy leather tri-buckled pair: "Someone once said, 'Two's a party, but three's a crowd'/'What an **shole/This isn't a crowd/This is a full blown riot", though in fairness, it doesn't come close to what happened the last time PacSun got in a new shipment of neon graffiti'd Fox Racing trucker hats.