It's good to reward quality service, which is exactly why Scott and his crappy 4.99 ERA never made more than the league minimum. Allowing you to highlight those who've done you right, service-wise, check out Tello.
From a MIT-schooled serial entrepreneur who moved to SF just in time for the '89 quake (welcome!), Tello's a just-launched app outta Palo Alto that's a real-time Yelp for customer service, letting you rate and comment on any employee you interact with, whether it's a car salesman or not John Elway. The app uses your smart phone's built-in geo-locater to find nearby businesses, then you just select the one you're at, the name of the person who hooked you up, and give your own feedback and digital thumbs up or down, though either way Maximus is going to disobey your rating and later stab you to death. Best of all, you can check out other people's feedback and come into a situation informed to hand pick the best person to deal with, whether it's a masseuse who's actually a masseuse, a tech guy who's actually friendly, or a masseuse who's not actually a masseuse.
Also on the horizon is a Tello for business owners that'll let head honchos claim their biz and monitor feedback and employee performance, unless he's employee #8, in which case you're probably already bankrupt.