When it comes to facing adversity, perhaps Aaliyah said it best -- "if at first you don't succeed, then dust yourself off and try again, try again", advice she clearly follows herself as you missed that first try again staring at a jpeg of her in a sports bra. Dusting it off and try, trying again with delicious seafood, Ebb & Flow.
The peeps behind Craig's Place gave it a go for two years, before scrapping that concept in favor of E&F, a breezily casual seafoodery opening Wed with an ex-Boulevarder in the kitchen -- collectively, they "hope to one day be in the same conversation" as their high profile neighbors Delfina, Farina,
and the Santa Maria Range. The nautically themed joint features vaulted ceilings, a comfy leather stool-lined aqua-tiled bar, clusters of two- and four-tops, and walls decorated with fishing nets/anchors/etc., and charts of SF's fishing territories, which paradoxically doesn't include the Balboa Cafe. The grub's fish shack style-during the day, e.g., Dungeness crab melts, oyster po' boys, and what they're claiming's the best fish n' chips in the city, and slightly more upscale at night, with a deep raw bar and dishes like sea bass sided w/ homemade Rice-a-Roni and a potato n' olive-aided braised octopus, who clearly needed the aid of a little more than vegetables.
While Boulevard's sommelier's blessed E&F with a sizable, West Coast-centric winelist, nearby Bi-Rite's rockin' its dessert, which you will try at first, then try, try again.