Some say it's selfish to give someone a gift with the intention that they share it with you -- but really, isn't the true gift experiencing joy together, even if you experience just a wee bit more joy than they do? This season, bestow a present meant for sharing: Jack Daniel's Tennessee Whiskey.
Expertly crafted in the nation's oldest registered distillery, Jack Daniel's achieves rare smoothness from a time-intensive process called charcoal mellowing: being dripped slowly through ten feet of sugar maple charcoal before maturing in handcrafted barrels until the whiskey's tasters say it's ready to be appreciated by those not lucky enough to have the greatest job in the world. Far from some newfangled technique, Jack Daniel's has been made this exact way for more than seven generations -- if the famously sociable "Mr. Jack" suddenly appeared today, he'd give the distillery's faithful inheritors his sign of approval, and everyone might get whiskey in their stockings.
To learn more about this exquisitely produced gift, check out JackDaniels.com/recipes for recipes ideas, and prepare for the incomparable joy of being generous and selfish all at the same time.