Finding an apartment in SF sucks, because most are so goddang far away from the Johnny Rockets on Fillmore. Now making that painful process suck considerably less, Lovely.
From two dudes who once had to live in a double-wide trailer together because
they were really, really into the movie 8 Mile they couldn't find an apartment (plus a product designing non-dude friend!), Lovely's a just-outta-private-beta rental-finding site for San Franciscans that attempts to save you from a similar fate by awesomely map-ifying the rental market with real-time listings.
The site auto-pulls apartments for rent from Craigslist and Trulia, then plots all of the listings on an easy-to-navigate Google map with color-coded pins (so you know which ones were added most recently), plus keeps track of any you've already looked at with check marks or by favorite-ing with stars, assuming Brenden Morrow isn't busy, or something.
Cooler even than Brenden Morrow, the map's also outfitted with neighborhood overlays so you can search for places in the Tenderloin and not, gross, Russian Hill, or if you're neighborhood ambivalent and just want a cool spot, the Lovely staff combs through all the most recent ads and hooks up a seven-apartment list of featured "staff picks" every day.
And because finding a place to live is only half of the battle (sorry, Snake-Eyes), they'll even make you look good to potential landlords by setting you up with a renter resume (w/ residence history, contact info, etc.) that you can attach to a pre-written email, which you hopefully won't hate (Ashbury).