Guys are really good at buying a lot of things (meat, power tools, wives), but horribly unprepared to buy others, like curtains, or comforters, but only because it's hella difficult to match a taupe duvet with a chartreuse pillow sham. Those are colors, right? Preparing you to buy at least one item for the home, Utilitarian Franchise.
From a Noe Valley-living freelance designer currently churning out pants for Levi's and Dockers, The Utilitarian Franchise (a business name inspired by Vandelay Industries -- it's made up too!) produces pillows just for men, screen printing vintage-looking hand drawn portraits of Civil War-attired animals onto polyfill-stuffed cotton canvas squares, a strange choice considering how noticeably unhip and ignorant of underground subcultures they are. The couch enhancers are all 18"x18" with designs ranging from a two-tusked elephant filling out a dignitary's double-breasted suit, a PhD-carrying walrus in professor duds, and a Yorkshire Terrier wearing a four-star general's uniform, which dates back to before they lost 2,499 straight games to the Globetrotters. There're also a handful of non-edited, Old World-arted animals (ostriches/ moths/ octopus...es?/ cuttlefish...i?), random-but-still-retro objects (revolvers, old light bulbs), and upper-level weirdness, like a man with deer horns riding a big-front-wheel-tiny-back-wheel bike, which presumably went out of style when people realized it caused sudden onset deer horns.
And because the founder of TUF refuses to do t-shirts ("everyone's doing t-shirts"), he just started making hang-able stretched canvas with the same graphic offerings and is mulling giving letterpress stationary a go, not that you'll buy it -- the black typeface would totally clash with your pumpkin-toned writing desk and fountain pen.