Crowdeye

Launched out of two former Microsofties' kitchen, CE's a simple Twitter search that ably retrieves relevant tweets popular links, and trends for any topic in real time; you can also use it to manage your Twitter account, get personalized "follow" suggestions, learn each user's relevance via their "CrowdEye Rank" (mad props, Ashton Kutcher), and be led by the nose to "Hot Searches" ranging from "Barnes & Noble" to "No God" (clearly posted by Borders).