Activists are always asking you to make sacrifices to preserve things like rainforests and manatees, but it's not like you can wear those manatees to the bar, or at least not a good bar. Preserving our sweet globe without sacrificing your style, Planet Earth Clothing.
This Seatown line's been slinging skate/surf gear for 20 years, but're just now feeling their conscience by dropping a super enviro-friendly spring collection of street ready knits, tees, and jackets made w/ nothing but organic cotton, repurposed plastic bottles/packaging, and recycled PET polyester, which they're also planning on using for their forthcoming line of winter 'arfs. The collection starts w/ cotton button-ups like the pinstripe-ish blue/white dobby cotton Anderson, mostly-plaid short-sleeve joints like the khaki/green dual pocketed Patterson, or the straight-forward pale-blue Hamilton, and heavier tops like a 3/4 length safari-style trench w/ chest & hand pockets, or a cotton/poly full-zip Alexander hoody graphic'd up w/ a wildlife collage, which isn't as sweet as the one you made in your frosh dorm using just Rainer Ice labels. To meet your graphic tee needs they've got their signature "double E" logo done up by snowboard designer Derek Muscat, one showing the ocean through block letters reading "save me", and one for pedal-enthusiasts lettered w/ "roll 'em if you got 'em" framed by two bikes (high-cycles?).
PE's also got your gams 1/2 covered w/ chino/board shorts, plus there's a whole range of lids like a green military number perfect for hiding in the rainforest, and a baseball cap art'd w/ a jumbled urban landscape, perfect for hiding in the no-more-rainforest.