Bragg Boulevard, Fayetteville’s main strip, is littered with neon lights advertising "Girls! Girls! Girls!" -- and the ever-growing supply of testosterone-filled military cadets shows no signs of the town’s adult entertainment industry slowing down. Dean saw a way to get in on that market by merging sex appeal with the ever-present need for tow trucks. In doing so, he asked a question that has never been asked: why shouldn’t towing be sexy?
“We can take a terrible experience, like your car breaking down, and make it into something great,” Dean says. “Imagine your car breaks down, and instead of some gross, fat redneck named Larry hooking up your car, you get a beautiful, big-chested lady named Brandi in cute little shorts, being nice to you, flirting with you, and looking hot.”