The most common use of pheromones is -- go figure -- to trigger sexual behavior.
To demonstrate how pheromones can affect us, Noam Sobel, a neurobiologist at the Weizmann Institute of Science in Israel, conducted a study that showed men’s sexual arousal and testosterone levels decreased when women’s tears were placed underneath their noses. Apparently the tears projected the message that any chance of romance was off the table. No surprise there, amirite guys?
Anyway, the fragrance company claims to have harnessed a pheromone chemical that encourages romance -- and flawlessly integrated it into a perfume/cologne that attracts people of the opposite sex. According to its website, the goal is to "help Men and Women of all ages attract one another and enhance a positive emotional reaction in any environment.” Sign me up!