Online dating completely sucks
The new Hinge did a lot of testing and objectively proved what we all suspected: that online dating is depressing as fuck.
"Our users were swiping a lot -- but only 15% of matches were turning into actual conversations," Hinge reported. That's not even dates, people! Turns out all that time you waste on dating apps really is for nothing. Womp womp.
While Hinge was widely considered the most relationship-oriented of the apps included in the survey, its users still wanted a more in-depth online-dating experience without all the outdated shenanigans of Match.com.
Yeah, but will anyone pay for this service?
Luckily, the subscription cost isn't bad at all -- only $7 a month. Think of it like taking yourself out for one drink or a light lunch, just in time for cuffing season.
The company's reasoning for asking users to dole out some cash is all about funding. It costs money to make this thing more legit; with options like embedding multimedia in your profile. "We wanted to create an antidote to detached swiping and endless choices," reps said. "People engage with the rich stories on your profile for more human conversations. It's like Instagram profiles for dating -- and in beta testing has driven five times the conversations."
More conversations will hopefully lead to more phone numbers exchanged, more real dates, and more relationships. What Hinge hopes to attract is a group of people who aren't just on a dating app for the low cost, endless options, and entertainment factor, but instead for real connections. It wants to be what Match was for people in their 30s and 40s, a place where people go when they really do want to settle down and find someone.
I'm about that mission. In a world where dick pics come before an actual "How are you?", it's nice to see an app come out and say, "We're over this shit," and actually help its users find love. It makes an otherwise depressing and bleak outlook on dating look a little more hopeful.