Even more importantly, wedding-industry vets started realizing they could make money off bachelorette parties, so an actual market opened up that simply didn’t exist before. Nightclubs offered party packages, car services advertised to groups of girls, and wedding-planning guides started laying out blueprints for an ideal bachelorette bash. Montemurro, who first started tracking bridal showers and bachelorette parties in the 1990s, watched firsthand as the savvier pros stepped up to cash in on the trend. "When I first started doing the research, I could find a bachelorette out at a club because she was wearing a veil, but it was unusual to find clubs that had party packages or that really catered to them," she says. "And it just became much easier for women, when they were talking about planning, to know what to do because there were places to go and there was information. Suddenly, there’s an actual industry that caters to it. So it’s just more part of the wedding routine."