I assumed canned messages wouldn't work well, but after sending more than 10,000 I discovered wasn't a significant response-rate difference between personalized and generic messages. At least, that's what the data said. I became an online dating magician who knew how to optimize a profile with A/B picture-testing and messages. If I changed my profile picture and got more "likes" as a result, that meant it was better. I was tracking data, which made it easy to see what performed best.
Conversion rates increased: more matches, more leads, more dates to schedule. A new match would receive up to seven follow-up messages to maximize response rates. To give you ballpark numbers, 43% responded after the first message, 21% after the second, 14% after the third, 9%, 3%,1%, 1%. The rest sent me a message first.
Here is the standard sequence of messages I used.
- Bonjour ! Care to meet over coffee some time next week?
- Perhaps I can tempt you with some pastries instead? I know of place with fruit tarts, chocolate pies, and macaroons. :)
- Can I interest you in a chai latte then? Better than coffee, and we can still get the pastries!
- Fine, if you don't like coffee nor pastries nor chai, we can do tea. How does tea sound?
- Yeah, you are right. Tea is a little boring. We should get ice cream! How about the Bi-Rite Creamery?
- Ice cream is too cliché anyway. We should do something no one else does on a first date, like meet at a gas station and get beef jerky! Think of the stories we could tell our grandkids!
- Alright, I'll admit that meeting at a gas station isn't the most romantic. And let's be honest: American food portions are so large we don't need more calories. How about a boat ride on Stow Lake? We can get a nice pedal boat and get fresh air and plenty of exercise. How about that?
As soon as it got an answer, the program would prompt for a phone number, leading sometimes to disjointed conversations.
The number would then be recorded in my custom CRM and automated texts would be sent with Twilio. I also had some tricks , like subscribing to premium services to make my messages more visible. It worked well to get attention... but not always interest.