As counterintuitive as it seems, online dating is a medium largely hinged on the written word. It's easy to get lost in the optics and forget just how important you narrative is. And sometimes, you need perspective. Writing a good profile requires you to be unbiased and self-analyzing -- things Hoehn says are hard to sift apart.
The majority of Hoehn’s work is in this vein: building cohesive narratives for her clients through language. “When you put up a profile," she says, "...you want to find the matches that are compatible with you.” In other words, don’t just talk about SoulCycle and Drake because everyone else is doing it. Build your own story. As a favorite Internet podcaster of mine (hint: it’s Judge John Hodgman) once said, “specificity is the soul of narrative.” And if narrative is the window to our souls, most of us are rocking the virtual, expository version of a toupée when we publish our profile: no killer, all filler.