In Coakley's world working as an "independent contractor" for the company, her paycheck depends on people in her downline making sales -- and on her ability to host successful "passion parties": women-only events in which a Pure Romance rep peddles sex toys, lubes, and other erotic swag. The company's fine print isn't different from fellow pyramid-shaped business models like Young Living Essential Oils and Ambit Energy, putting Coakley in the same camp as more than 10 million MLM workers in the US, and 20 million worldwide.
But how does one transition from a normal 9-to-5 gig to licking, sniffing, test-driving, and selling a bunch of vibrators and dildos? I decided to ask -- and Coakley was happy to tell. Here she is, in her own words.
Like other ambitious women, sex-toy peddlers are all about the hustle
I definitely didn’t grow up thinking I was going to sell sex toys, or "bedroom accessories" as we like to call them. I did everything I was supposed to do. I did well in high school, got accepted into a good college, and went on to earn my master’s. I didn’t get a job in my chosen field until two years after receiving my degree, and I worked my “dream job” for less than six months. So what was a girl to do? I got into Pure Romance because I thought it would be a great side hustle.