We can assume the folks at Proctor & Gamble are cool with gay marriage--a sentiment supported by their Canadian Tide commercial -- however, this newest Tide To Go ad isn't of their doing, but people are loving it. Shot on spec by Tiny Giant director Mark Nickelsburg, the ad makes fun of Kentucky's rogue marriage clerk, Kim Davis, and gives some much-needed humor and cynicism to the whole situation.
First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the way to marriage equality in this commercial I directed. Special kudos for terrific performances by Matt Marr, Karl Ramsey, and Lynne Marie Stewart.
Posted by Mark Nickelsburg, Director on Tuesday, September 8, 2015
At over 560,000 views on Facebook, the video is killing it on the Internet and might even be as popular as that goddamn molten nickel ball that keeps melting things.
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