Sort yourself out
Yes, this is about you too. This week should feature haircuts, beard trims, waxes and whatever else you need to be your most smokin’ self by the 14th. According to Uni K Wax, a hair removal chain in New York City, this is a solid call: demand for waxing services increases by 40 percent in the week leading up to Valentine’s Day, and sales in this period grew (ha!) from $250K in 2014 to $460K in 2015.
For those who prefer the DIY route to smooth, use this week to recover from razor burn, accidental nicks, and ingrown hairs. Prevent the latter by exfoliating first and applying a serum after, so your skin will look extra fresh by February 14.
If you’re a dude looking for more of a rugged 5 o’clock shadow, shave two days before to achieve the perfect amount of scruff. When it comes to haircuts, get that trim you’ve been putting off one week before, but don’t overdo it and try an entirely new style. Remember that school photo?