It plays off the "dating-as-sport" concept
The swiping culture of today turns partnering-up into a game of odds, well-thought-out profiles, and great opening lines. So it stands to reason that a video game that plays like a sport translates quite easily into the romantic sector. The competition related to virtual reality play combined with the potential to find a dinner date is too irresistible.
It's not just for singles
Couples are now using Pokémon Go as a date-night activity. It's cheap, it's fun, and it lets you explore neighborhoods in a totally new way. There's a "pokemon saved my relationship" [sic] thread on Twitter, #pokemongodatenight on Instagram, and mounting evidence the game provides a perfect night out.
Unromantic but related side note: Pokémon Go is even helping the parent-child bond.
Even though it's brand-new, it reeks of old-school courtship
This is no alone-in-your-bedroom swiping! In spite of requiring users to stare at their phone screens, Pokémon Go is significantly more social than any dating app -- and it lets you see exactly who the person is IRL before you commit to anything.