"Smart Photos takes into account each individual's swiping pattern when selecting which of your photos they’ll see first," Tinder reps said. "It's a system that gets smarter with more input: the more you swipe and the more you're swiped on, the better the algorithm serves you. Yes, there's science behind the swipe."
Once the algorithm determines which photo gets the most responses, it will move that one to the front so all the potential honeys can see it. So if someone always swipes right on cute kitten pics, that shot of you with your 20lb orange tabby is going to be prominently featured to optimize your chances of making the cut. Big Brother, much? Sure. But after tolerating Facebook's facial-recognition technology and just about every other strange matching algorithm at play for friend suggestions and potential matches, this is just another way for a dating app to literally ensure you put your best pic forward.