The user-friendliness of simple dating apps makes them so easy to use, monkeys (um, apes) can do it. (These witty one-liners write themselves, I swear.)
Apeldoorn researchers recently launched an experiment with a few lucky orangutans. In the Tinder-like dating game, apes swipe through pictures of prospective ape boyfriends and girlfriends and decide which ones they're into. They even MATCH just like Tinder.
The research is designed to analyze the emotional responses of apes to get them to get down with their bad selves.
The goal of the program is to figure out an ape's mate preference to increase the likeliness of a successful match during mating season. More matches mean more BABY APES. I just died from this level of cuteness.