I asked WhatsYourPrice's spokesperson, Ethan, how this whole thing differs from an escort service. He reminded me that women spend an inordinate amount of time, money, and effort to prepare for a date -- and that when you factor in the cost of the makeup, outfit, and haircut (and time spent), it’s only fair that a woman be reimbursed a little bit for her efforts. Interesting points, Ethan!
But beyond that, the real beauty of paid dating is that it narrows the field. Any random, good-looking jerk on Tinder can line up a dozen dates in a heartbeat. Paid dating ensures the users that this is something more important while eliminating the sea of deadbeats and flakers out there.