All dating apps and websites have their intricacies and quirks, but they boil down to a singular concept: liking or not liking someone based on a short bio and handful of pictures. It's pretty much as close to judging a book by its cover as you can get. And that always works out, right?
But what if the ante was upped; and instead of operating on a hot-or-not basis, there was a bidding war?
Paid dating has arrived. And I'm not talking escort services! Well, yeah, I guess I kind of am. The premise is simple: if someone wants to go on a date with you, they pay money to show how serious they are. Ohlala is an app that's hugely popular in Germany and just landed in New York with $1.7 million in seed-round funding. Then there’s WhatsYourPrice, a date-auction website that I just had to try out for myself.
I asked WhatsYourPrice's spokesperson, Ethan, how this whole thing differs from an escort service. He reminded me that women spend an inordinate amount of time, money, and effort to prepare for a date -- and that when you factor in the cost of the makeup, outfit, and haircut (and time spent), it’s only fair that a woman be reimbursed a little bit for her efforts. Interesting points, Ethan!