She’s quick to point out that she’s not just selling access to a pool of singles; she’s offering a personalized, curated experience for accomplished, worldly singles. Most of her clients are in their 30s and 40s, although she’s worked with people as young as 25 and as old as 62.
While Philly doesn’t have the same sensory overload challenges as LA or New York, our city has its own unique dating roadblocks and quirks. For instance, people tend to not leave their neighborhood. Kaplan credits this reluctance to wade out of one’s social circle as the biggest obstacle to finding someone.
"There are lots of great singles in Fairmount, but you're not going to find them when you're in South Philly. Even people who live in Rittenhouse, they don't mingle with the professionals who live in Society Hill. Philly is neighborhood-y and fragmented; that's the struggle for singles. That's the gap we're trying to bridge."
For anyone who’s ever whimpered about how there’s no one left to meet in the city, Erika feels your pain, but is quick to dispel the myth. "Everyone thinks they know everyone in Philly and it's not true," she says, laughing. "I mean, it's the fifth-largest city in the United States."
Kaplan’s also aware that while online dating has lost most of its stigma in society, matchmaking is still a very taboo concept. "People are almost embarrassed to admit they are working with a matchmaker, or have used a matchmaker, or have met someone through a matchmaker. But really it’s a necessary service," she said.