And that expertise is why the service commands such a substantial chunk of change. She knows the price tag is hefty. That’s by design. "It's expensive enough to make you feel like you're making an investment, which we want you to feel, because we're also making an investment in our time -- and it's an emotional investment for both of us. It's not $20,000, which some companies charge."
"This also dances a bit around the idea of what people assign worth or meaning to," says Dr. Tibbals. "For some, a brand-new car may mean nothing. But for others, a brand-new car is where they will sink all their extra money. This type of dating service can certainly have comparable variable value."
Rachel Baker, an event planner in her early 30s and Philadelphia resident, tried a matchmaking service last year (her name has been changed to protect her identity). She found the personal touch of a matchmaker comforting, something you don’t get when you log in to any old dating app. "It's much less random than online dating because it's more selective. And with a matchmaker, I was being set up by a human being. I trusted her, and that made a big difference."