Bikers of the world unite!
It may seem odd at first, but socialism actually makes sense as an operating principle for a bike shop, being that both push the idea of lots of hard work not getting you very far. That's why a trio of biking-vet-friends are revolutionizing (!) the game at Comrade Cycles, whose manifesto promises ownership to all workers in exchange for their being "welcoming, helpful, and reliable", aka, the complete opposite of Trotsky assassin Ramon Mercader.
Those looking for a pick-me-up while they shop can even nab a gratis cup of joe brewed using a custom fair trade blend roasted for 'em by Resistance, a popular excuse for everyone from tired cyclists to Ramon Mercader.