Featherlight Bikes with Ice Cream Paint Jobs

Sometimes, an idea is cooler in theory, like brewing your own beer, or dating your own stripper. Making biking to work (or anywhere) cool in reality: Sole Bikes. These steel TIG-welded, fully spec’d beauties normally go for $349, but buy one right here and you’re paying just $298 to pick from 14 paint job options on the same sleek 26lb rig.