There're plenty of ways to support local musicians, like buying an album, or going to a show, or just lending them your shoulder after they've smoked through their greatest hits. Supporting a local scene by actually putting shirts on the musicians' backs, 33 1/3 Clothing.
From a collective of graffiti artists, DJs, and nightlife scenesters, 33 1/3 is a brand of streetwear tees grown out of a desire to support and unify the thriving Austin beat production scene, an emerging genre characterized by a combination of hard-hitting hip-hop breaks, skittish IDM synth stabs, and ear-splitting dubstep sub-bass, without any of the annoying tub-bass that's come to define rub-a-dubstep. In order to make those two loves become one, we've paired some choice designs with a few hot tracks from local producers:
BoomBaptist - "Notorious BIG" Composed around wonky honk blasts and the life-support system beep from the intro to Life After Death, this track matches a graffed script tee reading "Never Retire", a strategy that has worked out quite well for Biggie's estate.
Lo-Phi - "Overhead" Stuttering off-kilter claps, G-funk keyboards (most likely rented from Warren), and a driving 8-bit synth lay the foundation for a ranting vocal sample about the futility and primal nature of life, as expressed in a drawing of a diving koi literally refusing to rise above it.
Concept ft. DJ Ramo - "Pumps" The song's haunting female doo-wop vocal invokes the face of a laughing model, while local rapper Concept spits rhymes about pumping up the crowd and/or his shoes.
Concept - "Hustle" (Haris the Terrist Remix) Concept whispers a chorus of H-U-S-T-L-E over a minimal slow-mo beat of stand-up bass and guitar swells that's just skeletal enough to induce one to expose a joint.
To celebrate the unveiling of the new line they're throwing a raging boat party on Lake Travis this Thursday with performances by scene staples as well as like-minded out-of-towners Mexicans With Guns, whose only form of necessary support is a holster.