Everyone has a different definition of what's cool, though most people generally agree that he's a dude that plays bass alongside a gang of American jazz, R&B, soul and disco musicians from the '70s. Aiming to help define what's Kool about Austin fashion, Edge Boutique.
Claiming no store has yet nailed a look they're dubbing "Austin Chic" despite the fact that calling it that may make it harder for them to nail "Austin chicks", Edge is a white-walled/exposed-brick downtown boutique that matches heavily distressed rocker gear with more conservative prepwear, all from the men's curator of Beyond Tradition. Peacockishly flashy duds come in the form of denim from solipsistic acid-washers Cult of Individuality and the more rugged LA-based Rock Revival, tees from British Harley-enthusiasts Norton Motorcycle and big-print graphic collagers Second Sunday, and outlaw-themed West-Coast mewelers Kingbaby -- a more fitting nickname for a rock star whose favorite dish included mashed-up bananas. On the less liberal side they're boasting a full line of short and long-sleeves from Just a Cheap Shirt, cheekier, more light-hearted graphic tees from Ames Bros., and crisp button-ups from Civil Society and Moods of Norway, who are nearly always feeling Scandanavianalous.
They're also boasting an expanding selection of men's hygiene products and colognes, helping to deal with one thing that most people can agree is definitely not cool, Sweat (1989).
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