Here to make buying a custom button-down as easy as saying you read The Odyssey: Epic, a slick e-tailer just launched by a family of Florida fabric-business vets who've leveraged their connections to make their damn-fine shirts affordable, and leveraged their webmaster to build a designing/sizing/buying interface so simple, even those Canadians who sang "Addicted" could manage it. The order of operations: Virtually peruse 100+ Egyptian, Pima, Sea Island, or Swiss cotton styles covering pretty much every solid/stripe/pattern imaginable, then slap your preference on a mannequin with their "interactive design wizard", who's hopefully not from Westwood, or you'll be wearing charity stripes. Choose from 10 collars (from hidden button to tuxedo classic), six pocket sizes, and eight cuffs, nine if you're willing to be caught dead in the "finger" variety. Size up without even measuring by answering a few quick questions (weight, height, shirts you usually buy); or go full custom by giving them either your complete specs or those of your favorite shirt (note: "Big Dogs" is not a unit of measure).
All orders are hand-stitched by the family's longtime tailor in Thailand, but they closely monitor the process in order to catch anything that "seems wrong" before your shirt comes back to Florida for a final inspection -- after which you'll look so handsome, chicks won't even ask you to wear Trojans, much less read about them.