A shirt's crest professes to say a lot about the wearer, like that he's a genteel equine sportsman, or that someone's mom camped outside Lord & Taylor on Black Friday. Saying "I'm a cuddly lunatic": Psycho Bunny, with a new line just into the D.
From a 3rd-gen British tie designer with stints at Turnbull & Asser and Ralph Lauren, Psycho's entire lineup's marked by a Jolly Roger-style rabbit skull & crossbones -- as if Watership Down were an actual ship, full of fluffy pirates. A cross-section of Summer '11:
Polos: Made from 100% Peruvian pima cotton with mother-of-pearl buttons, these come in both broad, hi-contrasting stripes as well as brighter numbers like the pink "Panther", neon yellow "Parrot", or red "Cherry", the sky-blue "Chairry" having been stuck at the cleaners getting stain-sticked since 1991.
Buttondowns: Made out of pima woven in Japan and sewn in Mexico, these feature rounded single-button cuffs, soft-structured collars, and knife pleats similar to those used in kilts, for a look that says "I'm not wearing an undershirt".
Ties: Striped seersucker designs and somewhat loud patchwork plaids abound, all hand-made in NY using silk from a 270yr-old mill in Sudbury, England, which for some reason lasted 269 years longer than the unruly mill in Sudsbury.
They've also got dozens of new sock designs, as well as a fresh lineup of hats -- useful for hiding your hair after sleeping in a minivan on Dallas PKWY, hoping to get your hands on a discounted pony.