Making something that lasts sometimes seems to be a lost art, though not to the parents of Eddie the Eagle, who created something that lasts in every single event. Curating stylistic longevity: Anthem, opening today.
From an industry duo only interested in vending garments that promise both aesthetic and physical longevity, Anthem's a suitably rugged concrete-floored space fitted out with reclaimed timber and old nautical decorations they've "found, borrowed, and stolen" incl. a large marine specimen print, a rusted anchor, and a dried out puffer fish, who, at this point just can't quit being so defensive. Core collections include classically understated looks and solid tailoring from Folk's line of shirts; Oliver Spencer's sturdy-yet-stylish shoes; and similarly well-cut jackets & coats from Our Legacy, or, how a sad, married man refers to a Subaru belonging to both him and his wife. Seasonally rotating lines kick off with a slew of jumpers/socks from wool vendors Marni, old-fashioned loomed denim from Americans Raleigh Jeans, and even a couple of actual vintage pieces, including a rucksack and a white duffel coat from WWI, the last time England had to worry about going Hungary.
Come late autumn they'll also be the sole vendors of Kapital denim outside Japan, thus arming you with "the only pair of jeans you'll ever need", coincidentally the same line Mr. Eagle used on Mrs. Eagle to ultimately hatch Eddie.