Own

Revive your look in Soho

Closing their Brick Lane headquarters and moving them to Soho, Dead's also amped it up, decking the walls with their signature caustic-cartoon graphics (e.g., a fox whose tee reads "Get your ass to Mars"), and placing a semi-transparent, glowing cat-filled coffin right in the middle of it. Walls are lined with fresh merch incl. the brown "Zombie Burger" sweat, whose arms are of course covered in dead-flesh sandwiches, and a stylized-text tee reading "If all else fails, play dead" -- because nothing soothes a vicious bear quite like 57min of Jerry Garcia & co's aimless jamming.