Bringing together complementary assets can exponentially increase your business -- sure, it didn't work for AOL-Time Warner, but when Eva Herzigová tried it she totally blew up. Bringing two streetwear properties under a single roof: ONE at Slam City Skates, cutting the ribbon this Saturday.
The first store of its kind in the world, Cali streetwear kings ONE Distribution are bringing their complementary brands SUPRA Footwear and KR3W together in a minimalist b/w space below SCS that pays homage to former tenants Rough Trade Records by leaving segments of the walls/ceilings covered in ripped posters, Polaroids, fan graffiti, and musician autographs, which if you're Steve Brookstein, could also be called "fan graffiti". KR3W will be repped by its SS/11 collection: a vast swathe of jackets, polos, accessories, jumpers, branded tees, and buttoned shirts, plus denim including regular-fit "Klassics" and slimmer-fitting Jim Grecos, whose styles range from the black stain-effect "Filthy" to the ripped & dirtied "White Destroyed" -- or, what happened every time T.H. got Stoned. Joining them will be fresh-off-the-line SUPRA Signature kicks, including three colourways of basketball-esque Avenger mid-tops, ankle-hugging Skytops, and the ath-leisure Non-Signature line, which boasts the likes of the simple, black suede & gum-crepe sole Cubans, which is weird, because Cubans eat sandwiches, not crepes.
Saturday's grand opening festivities will included a 3pm signing session attended by skate royalty like Chad Muska, Terry Kennedy, Stevie Williams, Ali Boulala, and Britain's own Tom Penny & Horsey -- whose parents, in a move evocative of the now-single Tico Torres, gave their love a bad name.