Yep, it's exactly what it sounds like -- take your StreetStrider over to Santa Monica to Desigual's new shop, wear only your hopefully-not-Joe Boxers, be one of the first 100 people, and they'll hook you up with a free head-to-toe outfit (potentially worth a grand), or just go late, and you'll still get 50% off. Also: girls will be there, in their underwear!!!
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1. Desigual Undies Party 1457 3rd St, Santa Monica, CA 90401 (Santa Monica)