Motorcycle shops can be pretty inaccessible places for guys who don't ride -- unless it's snowing out, in which case it's quite the opposite. Opening one with steez that'll work for bikers and nons alike: Moto & Co.
Helmed by a Frenchman who spent five years as a motorcycle courier in Paris, Moto hawks universally sweet gear alongside more cycle-specific stuff, hell-raising a quiet LynLake strip mall space with industrial radness like oil drum shelves, raw pipe fixtures, and an entire wall made of old shipping pallets, which when well-developed, can tell exactly which dock any particular crusty seafood came off. They're the country's exclusive carrier of much of the moto gear in the shop, with badassness like Liverpool-hewn, old-school Davida helmets, Stylmartin boots, Soubirac riding and casual jackets, and most awesomely: throwback Leon Jeantet "aviator" goggles, not to be confused with "aviation goggles", which are what make all chicks look hot after too many gin drinks. For those who just want to look the part, they've got regular-dude stuff like a line of tees from California motorcycle pioneers Johnson Motors Inc, their house-brand long- and short-sleevers, and a haul of rugged shoulder bags, duffels, and wallets from Oregon-based Will Leather Goods, also the slogan for a really honest tanning salon.
Keen on making his shop a gathering spot, there's also a handsome little lounge with copious leather seating and tons of motorcycle mags filled with shots that are totally off the chain...if they're ones of dudes who foolishly tried to ride in the winter.