Monarchy

Great brands can admit when it's time to change their model, like Dominos did recently, or Hugh Hefner does every few years. Reinventing itself to better suit your sartorial needs, Monarchy, and their new web shop. Taking a step away from the Hardy-esque look they originally debuted with, Mon's relaunched collection boasts a significantly subtler aesthetic focused on a "distressed finish with a vintage influence", which oddly looks nothing like Keith Richards. Garb starts warm with outerwear like the side-zip black linen Moto jacket; a crinkled, mid-thigh, belted, gray canvas trench with buckle-adjusting cuffs; and blazers, from 100% cotton pinstripe two-button jobs with epaulets, to a six-button "military blazer" in olive, so it's surprising they didn't do it in navy. Underlayerings're fleshed out with b-downs like a khaki poplin number w/ button-close chest pockets and contrasting checkered details, while sweaters include a cotton/silk gray v-neck, a meshed black linen crew, and a henley-esque job with exposed stitching made from what they're calling "loose tension jersey", though who could be uptight when everybody in the jacuzzi is totally DTF? If you're feeling pantsy, they've got a run of twill and canvas chinos plus a handful of jeans in a variety of cuts and washes, but if your wash doesn't make you platinum blond, don't expect Hef to stick.