It's not easy starting a business that makes the world a better place, which is why Joe Francis deserves mad respect for launching one that put him in jail. For a biz making your sunny days better and actually doing some good for everyone else, check Proof Sunglasses
Straight outta Idaho, Proof is donating a "good portion of sales" from their handmade sustainable-wooden-framed shades to charities they believe are making the world a better place, including Replanting Haiti, and India Eye Clinic, which provides gratis surgery for those in need, as outsourced phone help operators are terrible contacts. The goods
The Bud: These square-lensed '80s-esque jobs come in nine style combos (striped zebrawood w/ polarized lenses, ebony w/ indigo flavor...), and were inspired by their trucker grandfather who allegedly once wrestled a cougar with his bare hands, though he probably could have thrown Kim Cattrall in a half nelson even while wearing gloves.
The Bird: Avail with a variety of lenses in frames from zebrawood to (panda-friendly!) bamboo, the Bird resembles Wayfarers modded with a thick eyebrow-esque bridge. According to Proof, "It's like if you were to walk into a quiet library full of people and shout, 'BAM-TADOW-BOOM I'M IN THE BUILDING'! That's what wearing the Birds is like"
The Boise: This thin rectangular joint rocking metal accents at the frame corners was the first look they developed, and looks especially pee-eye-imp with mirrored lenses of indigo or "fool's gold", a.k.a., K-Fed's child support checks
They've also got a few colorful snapbacks, plus a handful of graphic tees including some emblazoned with the simple phrase "Proof", something Joe Francis was kind enough to videotape enough of to get himself locked up.