Published On 09/01/2011 Published On 09/01/2011

Started because the founder outgrew clothes with "West Coast colors and attitude" but still wanted to wear his surf love on his sleeves, BE's understated, black & gray threads run from performance board shorts and rash guards, to b-downs like the Crumble Dress Shirt, which simply predicts your performance when picking up chicks who actually know about surfing.