Liberated China

New York

Emblazoning their eye-patched panda head logo on everything, this local surfwear brand recently dropped its inaugural threads -- white/black/red tees, long-sleeve crews, and Slammer Stripe board shorts -- inspired when the founder was scanning surf shop racks while being "painfully aware his upside down jello-shot days are over", a conclusion he probably could have come to simply by attempting to do an upside down Jell-O shot.

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