Shulong

Just dropped for the first time at Sportie LA, Shulong's a company whose name sounds hilariously similar to schlong! Euro-/ Hong Kong-based brand of canvas-and-linen sneakers whose noted comfortableness comes from a unique process wherein their cloth upper, rubber "sponge" inner & rubber outer sole are fused while baking in an oven -- a technique perfected by Shaolin monks, so they've been careful to respect the original Method, Man.