Focus that borders on obsession can lead to great things, like scientific breakthroughs, amazing art, or chasing Kate Moss through barren back-alleys due to your...Obssssessionnnnn. Leveraging one so you never have to wear it: Slumberhouse.
From a PDX dude who had "zero interest in cologne" until becoming hopelessly entranced by scents like petrichor (apparently the smell of first rain) and gunpowder, Slumberhouse is a single-minded endeavor creating 'fumes for men "hustling day to day on nothing more than the merits of their dignity and integrity", so the Miami Heat will never wear it, except maybe Udonis Haslem, he seems like a stand-up guy. After years of working nights "consumed" by a desire to make scents of it all (get it?), Slumber's formulas're built with a balance of natural resins and oils plus synthetic aroma chemicals that're more stable, consistent, and long-lasting than naturals, while also easier on the skin and the environment as they require no deforestation to be awesome, unlike Forest Warrior Chuck Norris, who needs at least one clearcut before he turns into an vengeful eagle. Purple-prosed scents include Jeke, which riffs on fog, cigars, leather, and "the mysterious atmosphere that adorns the well-traveled"; Vikt, with "motions of soft smokey black agar woods through syrupy bronze resins"; and the wood spice/ cocoa-toned Ore that's "inspired by bedrooms and the things that happen in them", because nothing smells sexier than getting in that one last game of Minesweeper when mom thinks you're asleep already.
While the core guys'll always be available, Slumberhouse will occasionally drop limited-run private collection colognes with bizarre/ rare ingredients, including Rume, described as trying to capture the idea that "contentedness is a poison and regret is the aftermath", which is also true when you finally catch Kate and find out, "damn, this chick is like, totally bony".