This just-opened Union Square outdoorsman boutique is adorned with a wool chandelier and pictures of a super-hot naked chick riding a minotaur (natch), and wants to adorn you with the New Zealand outfitter's ridiculously soft, stylishly warm duds made from engineered merino wool they claim is breathable, non-itch, and non-stick, though their boast that "you can run a marathon and still smell as sweet as if you've spent the day on the sofa" means they've clearly never smelled you after a day on the sofa.
Outdoorsman steez in Union Square
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1. Icebreaker Touchlab 170 Post St, San Francisco, CA 94108 (Union Square)