Just opened in the Mish, this decidedly un-giant-but-still-awesome showroom from previously online-only, SF-based, super-comfy-sweatshirt-making American Giant is their first (and likely only) brick 'n mortar. The recycled-wood-rich shell in the old Benny Gold is stuffed with their made-in-SF outerwear, plus a launching-today line of classically cut, James Dean-inspired tees that come in eight colors and're "never oversized or sloppy", unlike most of the girls Lamar Odom brings home.
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1. American Giant Showroom 3171 21st st, San Francisco, CA 94110 (The Mission)