Surprisingly not named for the place G.I. Joe stores their mobile strike headquarters (which even COBRA admits is the "most powerful vehicle in existence"), this locally produced menswear line puts a utilitarian twist on classic American gear, something they've continued with a mostly monochromatic Fall drop rife with clever details, called Forge Ahead, also a road sign indicating that you are about to run into one of the X-Men's least memorable characters.
Some of GQ's choicest new stuff:
Bombadier Jacket: This letterman-style number in all-black boasts a boiled wool body, leather sleeves, and woven leather buttons, as well as an embroidered logo at the cuff, all of which make it much cooler, but still inexplicably less popular than the Leno-style one. Also, Craig Ferguson-style jackets are kind of underrated.
Squadron Hooded Cardigan: Constructed in NW-appropriate fleece so you can wear it to formal outdoor axe-throwing events, this generously hooded button-up also boasts a subtle pauldron-style detail at the shoulder, and in case you didn't know that pauldrons were once components of plate armor, well...you've clearly never traveled back in time in a Michael Crichton novel.
Paratrooper Tee: Available in black, white, or heather gray, this graphic short-sleever is arted with a silhouette of a plane disgorging thirteen Airborne, which Octomom calls her "next big challenge, after finishing in the 95th percentile in the upcoming Warrior Dash".