Catering to Silicon Valley is a smart way to become successful, though, to be fair, most of those spots already have chefs in-house who'll put the foie gras and caviar on top of their bald eagle paninis. Catering to the sartorial needs of Silicon Valley's tech clique, Startup Apparel, launched last week. Designed by an aesthetically pleasing Los Gatos-born 20-something just returned from La La Land, Startup ink-ifies American Apparel cottons with cleverly cheese-filled slogans fit for the chests of the Bay's Biz Stones-in-training, who're hopefully also named after rappers who got what you neeeeed. The debut line, made entirely on an at-home shirt printer, features eight tees with online narratives espousing the virtues of each, like a "Co-Founders Do It Better" short-sleeve ("The relationship that always ends well. Or in a lawsuit"), a Facebook/Twitter/LinkedIn-logo'd "Getting My FTL On" (bc "GTL is so 2010"), and a "Will Work for Equity" joint that includes a sketch of two hands shaking and the accompanying online description "Who needs a salary when you've got stock options...and free rent at mom's house", which is exactly what Ryan Leaf has been saying for years, minus the stock option part. There're also two Bay Area-referencing heather grey-hued threads including a Golden Gate-bridged "SF is for Founders", and the same idea for Palo Alto, adorned with a redwood, but not adorned with an EdWood, as Tim Burton's mad litigious. Startup'll also do custom jobs -- she's already been approached by a half-dozen founders who want to
be near her make company-specific tees -- plus put existing designs on hoodies or booty shorts for girlfriends, which should give you a much better shot at getting her on top of your bald, um, eagle.