When you get a great business idea you just have to man up and quit your day job, and trust that you've properly judged the market demand for beanies with fully functional airplane-grade propellers. Doing so to peddle something even riskier -- clothing that doesn't fly! -- the guys behind Danger The Store
DTS is a net-shop overloaded with a totally fresh homegrown stable of dudely duds printed in Southwest ATL by screenprinting shop Danger Press, whose partners started small, then made a leap of faith and quit their day jobs to run the biz full-time, and have since serviced clients like CNN, Delta, and Cartoon Network, not bad for a venture that all began on an Adult's Whim. Garbing begins with collared shirts like the gray Grautarn with black camo on the left shoulder, mock-neck cotton jackets like the black Warm Analogue with a copper engine print on front, and zip hoodies like Eastsider with a b/w photo of Edgewood & Boulevard's intersection, slapped across the chest using soft/hard Waterbase printing, because the cost of freebase printing is too damn high. For t-shirts there's a Japanese firecracker logo ("Silent Action"), designs by local artist Dust (an orange Octopus drawing, "Atlanta" in graffiti...), and a overhead photo of 1800s-era rail tracks called Terminus II, which pays homage to ATL's original name and designation as the "terminal point of many train lines", most of which go something like "Hey baby, mind if I store my baggage in your caboose? And then we can have sex.
Also check the "This is not" series which features deceptively sharp photo images, like the lightweight v-neck "This is not a Boutonniére", and the b/w formal shirt-printed "This is not a Tuxedo" -- that's right, because when worn with your new beanie, it's a flight suit, although isn't everything?