At some point, every great empire seeks expansion, especially if it can trade in its cards for 35 armies AND get +2 on Irkutsk. Recklessly expanding its San Francisco threads footprint beyond the happiest neighborhood on Earth, The Loin.
From a pair of TL-based Academy of Art alums, The Loin is a glass-half-full gear label that whips up hand-drawn tees, hoodies and accessories highlighting the brighter side of Nob Hill's southern slope, and beginning this week, non-'Loin steez available in (gasp!) other well known non-'Loin hoods (you lose yet again, Bernal Heights!). New graphic hotness, now available at Mission Bicycle and Wonderland SF, includes an old road bike sketched by one of the TL dudes (based on his dad's old ride) printed in teal water-based inks on a grey cotton tee, and a beige-on-black joint with four parking ticket-giving, scum-of-the-earth Interceptors, which would've also included the fifth, but Pac-Man Jones is still rehabbing from a herniated disk. Meanwhile back in the 'Loin, you'll still be able to commandeer the latest tender-ized apparel (which they promise they'll still be updating), including a new medium grey hoodie with heat-pressed vinyl dots and a vertically drawn logo running up the zipper, or their latest mini-line from local artists, like their recent Cycling Series -- a three-tee set that shows off the life cycle of a rider first on a trike, then bike, then in a wheelchair, which would've just been a two-piece set if he didn't suck at those first two.
And because you can never have too many Muni v-necks, TL promises more transport-themed wearables soon, plus new local artist projects, and more accessories to add to their "Starter Pack" and TL-tagged skate deck, though it's unlikely to hold a card that'll help you lay siege to that most cowardly of strongholds, Australasia.